Jay-Z at launch of Tidal 
Flatiron Communications
MAY 7, 2015
Of all the tools and channels marketing communications pros now have at their disposal for engaging audiences — from email to native advertising, and from sponsored content to earned media — it is the last one that has long defined the PR profession. Earned media (i.e., Or is there?
Flatiron Communications
JANUARY 15, 2016
KIMOJI’S APP LAUNCHES TOMORROW!!! Jay-Z On Stage at the Tidal Launch Event. When Jay-Z staged an elaborate, old-style, six-figure publicity event to launch Tidal, his music streaming service, it generated a huge, but short-lived PR pop. pic.twitter.com/aXl8hiMobn. —
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